ABOUT US

Designed to make you Ride Happy!

Beep began with one simple idea: to create bicycle accessories that are as fun as they are practical.

Inspired by my Australian, Canadian and Swedish roots, every collection brings together the best of each place I am connected to — Scandinavian design simplicity, a love of the rugged outdoors, and Australia's beautiful outdoor and active lifestyle.

From our iconic bicycle bells to baskets and streamers, every Beep product is thoughtfully designed to add personality, colour and joy to everyday adventures.

Designed in Australia

Every Beep design starts right here in our Australian studio.

We carefully create each collection with quality, timeless design and everyday adventures in mind. Whether it's a child's first bike or a favourite cruiser, our products are made to last and to be loved for years to come.

Our signature retro bell still features the classic loud ring we fell in love with all those years ago—only now we also have bike baskets, bags and streamers to match, designed exclusively by us.

Crafted with care

Hand-painting our bells is where we began, and it's still part of who we are today. Many of our original bells are still individually hand-painted in our Australian studio, making every piece unique. It's this combination of thoughtful design, quality craftsmanship and attention to detail that makes a Beep bell something special. Today, our collection has grown to include bells, baskets and streamers that encourage children and adults alike to get outside, ride more often and create lasting memories.

We now ship with love to customers around the world.

Ride Happy!

x Jana Lindstrom